CASE STUDY 4

GARNIER AMBRE SOLAIRE:

OVERVIEW

This branding project was briefed to us directly by Garnier’s in-house marketing department.

The aim was to make the Ambre Solaire brand instantly recognisable against rival brands in-store, so our design team created additional brand elements which complimented the existing AS logo and then carried the new branding across various POS items.

The final designs were used on both above and below the line campaigns.

OUR INVOLVEMENT

Our design team created initial concept ideas for the branding project and presented these ideas to the Garnier marketing team. Once a chosen branding route had been chosen we then developed it further and applied it to various POS items.

The concepts were then presented to the Garnier team before the final designs were then rolled out across all POS items and the new branding elements were sent out to various design agencies as a brand pack.

1. Structural Design

2. Visualisation

3. Graphic Design

4. Branding

5. Illustration

6. Artworking