What makes an award winning FSU/FSDU?
We've been working in retail print for over 45 years so have learnt a thing or two about what makes a great display. Striking the balance between practicality, creative flair and commercial goals is key to any promotion, and here we share our top 5 tips for success:
1. Standing out from the crowd.
Competition is tough in any competitive commercial environment, and standing out from the crowd is essential to get your products noticed.
Whether it is a striking design feature such as this giant mascara wand for Max Factor or innovative sink feature on our award winning display for Gillette:
Or a complete juxtaposition of the norm like this classic Jack Daniels display standing out against the sea of red and green at Christmas.
Creating theatre in-store is guaranteed to get you noticed and draw customers to your products.
Footprint; practicality, ease of re-stocking; and enabling individual stores to have a degree of flexibility by using their own printed SKU's to encourage store compliance are some of the important factors to consider.
Usually displays are supplied fully assembled or with minimal store compliance required (ie affixing a header panel). We also ship fully merchandised units so that stores need not fill the units themselves, or flat packed with instructions for the more simple units.
5. Shifting Stock.
Ultimately the goal of any brand/retailer partnership is to move products off the shelves and into customer's baskets.
Making units eye-catching and user friendly while clearly displaying the products and any relevant educational information or benefits is the name of the game.
Keeping copy to a minimum and opting for bold, simple messaging and clearly visible offers is an everyday win.