In our industry it doesn’t come much bigger than the annual POPAI Awards and while unlucky for some, it’s 13th year has been one to celebrate for Wilmot Budgen. With judges hailing from some of the biggest names in UK retail, we were absolutely delighted to receive not one, not two… but FOUR of these prestigious awards including one in the coveted "Display of the Year".

Awarded for “celebrating creativity, innovation and excellence in-store” the POPAI’s recognise industry leaders and some extraordinary talent within the world of retail display.

There was some stiff competition in the "Temporary Display" categories, and points were awarded against seventeen criteria including design, supply chain, use of space and complexity. The judges commended our innovation at designing impactful displays with thoughtful material choices to maximise brand awareness.

GOLD - Cosmetics & Beauty
SILVER - Display of the Year - Temporary Display
Communisis in conjunction with Wilmot-Budgen
Superdrug Gillette SkinGuard Bathroom Sink

What the judges said:
Creates a complex eye-catching structure that is incredibly impactful. Incorporating a sink into a temporary cardboard display certainly met the brief to create an innovative piece of point-of-sale. Excellent detail and rationale in material choices, the unit still has a good stockholding despite its small footprint. Can’t help but love it.

SILVER - Grocery & General Merchandise - Temporary Display
Jack Daniel’s Asda Christmas Display Bacardi Brown-Forman
Communisis in conjunction with Wilmot-Budgen

What the judges said:
Thoughtful choice of materials made this display look and feel right on brand, whilst the graphics communicated the Christmas theme well, without overpowering the brand. Easily adaptable to different store formats, the unit delivered great sales uplift in a declining category.

BRONZE - Grocery & General Merchandise
Gillette Asda World Cup Stadium
Communisis in conjunction with Wilmot-Budgen

What the judges said:
Highly impactful display creating great brand presence. Clever concept, recreating a football stadium, with use of real artificial turf really completing design.

So if you're looking for a winning display of your own then set our creative team a challenge they can't resist. Get in touch to find out more....

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